IB Group Drives Women Empowerment, Livelihood and Protein Awareness Across India
Expanding Social Impact Across Rural India
IB Group is expanding its social impact initiatives across India through programmes focused on women empowerment, rural livelihood generation, education, and nutrition awareness. The company, recognised as one of India’s leading protein-focused agribusiness groups, has launched multiple community-driven initiatives aimed at improving financial independence for women while also addressing the growing issue of protein deficiency in the country.
Founded in 1985 and headquartered in Rajnandgaon, IB Group has built a strong nationwide presence across poultry, livestock feed, edible oil, and processed protein sectors. The company currently operates across 26 states and works closely with thousands of farmers, traders, and rural communities. According to the company, its long-term mission is to build a “protein-rich nation” through innovation, sustainable agriculture, and inclusive community development.
Empowering Women Through the ASMITA Initiative
One of the company’s major women empowerment programmes is the “ASMITA” initiative, which is currently active in rural regions of Chhattisgarh. Through this project, IB Group supports tribal and Adivasi women by helping them establish poultry farms and create sustainable sources of income.
The initiative not only promotes entrepreneurship among rural women but also generates local employment opportunities as beneficiaries expand poultry-related activities within their communities. By providing training, technical guidance, and access to poultry resources, the company is helping women become financially independent while contributing to local economic growth.
The ASMITA initiative also focuses on building confidence and leadership among women, encouraging them to participate more actively in business and community decision-making.
Increasing Women’s Participation in the Poultry Industry
IB Group has also launched another initiative called “Pankh,” aimed at increasing women’s participation in the poultry industry, a sector traditionally dominated by men.
Under this programme, women and young girls from areas surrounding IB Group poultry operations are encouraged to apply for professional roles such as branch managers and supervisors. The company evaluates applicants based on their skills and qualifications while creating more career opportunities for women within the agribusiness and protein ecosystem.
The initiative is helping break traditional gender barriers in rural employment and encouraging more women to pursue leadership and managerial roles in agriculture and allied industries.
Education and Community Welfare Through Aziz Trust
Apart from livelihood initiatives, IB Group is also investing in education and community welfare through the Aziz Trust. The trust operates English-medium schools for children from economically weaker backgrounds and focuses on improving access to quality education and nutrition support.
According to the company’s ESG reports, more than 16,000 children currently receive educational support through associated school programmes. The trust also works to improve learning environments by promoting skill development, digital learning, and extracurricular activities for students from underserved communities.
The company believes that access to education is essential for long-term social and economic development, especially in rural regions where educational opportunities are often limited.
Tackling Protein Deficiency Through Nationwide Awareness Campaigns
A significant part of the company’s recent outreach has focused on nutrition awareness through its nationwide campaign “Har Ghar Har Din Chicken Protein.”
The campaign was launched to educate families about the importance of daily protein intake, especially among women and children. According to IB Group, nearly 73% of women and children in India face protein deficiency, making nutrition awareness an important public health concern.
As part of the campaign, IB Group conducted awareness programmes across more than 2,500 tehsils in 20 states, reaching over 24 lakh people from Kashmir to Kanyakumari.
Teams visited villages and semi-urban areas to organise:
- Community meetings
- Nutrition awareness sessions
- Health discussions
- Live cooking demonstrations
- Educational programmes on balanced diets
Residents were educated about recommended daily protein intake and the role of protein in improving immunity, strength, child development, and overall health.
The campaign also highlighted affordable and accessible protein sources while encouraging healthier eating habits among families.
Leadership Focused on Grassroots Development
Speaking about the initiatives, company leadership emphasised that women empowerment must go hand in hand with access to education, nutrition, and economic opportunity.
Tanaz Aziz stated that initiatives such as ASMITA and Pankh are designed to create long-term grassroots change by enabling women to become financially independent and confident community leaders.
Meanwhile, Bahadur Ali highlighted that protein awareness is becoming increasingly important in India as many households continue to consume carbohydrate-heavy diets with limited understanding of balanced nutrition.
The company believes that improving access to affordable protein can significantly improve public health outcomes, particularly in rural and economically weaker communities.
Sustainability and Responsible Business Practices
Beyond social initiatives, IB Group is also focusing on sustainability and responsible business practices.
According to the company’s ESG disclosures, the organisation:
- Supports more than 125,000 farmers
- Operates 80 MW of solar energy capacity
- Promotes rainwater harvesting
- Encourages sustainable poultry farming
- Implements organic waste management systems
- Prioritises local employment opportunities
The company also reports that 92% of its workforce consists of local hires, reflecting its focus on community-led growth and rural employment generation.
These sustainability initiatives align with the company’s broader vision of building environmentally responsible and socially inclusive agricultural systems.
Strengthening Rural Economies Through Agribusiness
IB Group’s initiatives are also contributing to rural economic development by creating direct and indirect employment opportunities across farming, poultry, logistics, retail, and food processing sectors.
By integrating farmers, women entrepreneurs, and local workers into its supply chain ecosystem, the company is helping strengthen rural livelihoods while promoting sustainable agriculture practices.
Industry experts believe such models can play an important role in improving economic opportunities in semi-urban and rural India while supporting food security and nutrition goals.
Building a Healthier and More Inclusive Future
With initiatives such as ASMITA, Pankh, and Har Ghar Har Din Chicken Protein, IB Group is positioning itself not only as a major protein industry player but also as a company focused on women empowerment, nutrition awareness, rural development, education, and sustainable community impact across India.
As awareness around nutrition, rural employment, and social responsibility continues to grow, initiatives led by companies like IB Group are increasingly being viewed as important examples of how businesses can contribute to long-term social and economic progress while creating meaningful impact at the grassroots level.